THE FIX DESSERT CHOCOLATE DIARIES

The fix dessert chocolate Diaries

The fix dessert chocolate Diaries

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One among the reasons to the bar's surge in recognition has been social websites - having a viral video by TikTok person Maria Vehera from 2023 becoming cited as one of the main explanations for its rise to prominence.

This bar tasted precisely the way I imagined, and if you’ve at any time eaten Middle Jap sweets just before, you’ve almost certainly bought a good feeling of it, far too.

I also noticed comparable bars offered in several outlets from the area, dubbed "Dubai chocolate" and adorned with pics of pistachios and filo pastry.

The bar will come wrapped in rose-coloured foil in addition to a paper sleeve by having an illustration of knafeh on it.Rachel Askinasi / These days

Just us, being us. Satisfy the faces at the rear of your preferred chocolate, carrying out all of it with love and very good vibes ❤️ It’s a Pleasure to point out up daily and provides our greatest to this remarkable Local community, and there’s a whole great deal extra of us off-digital camera generating the magic occur also! #fixdessertchocolatier #dubaichocolate #chocolate #dessert #meettheteam

According to an Original automatic DM from the company, the bars are completely available in Dubai and may only be purchased at 2 or 5 p.m. community time by way of Deliveroo. That’s it.

It absolutely was then which i went straight to Repair’s Instagram webpage, where I came across a very obvious assertion outlining that the compact company does not have a web site, physical store, or any authorized resellers Which its items are, emphatically, only on the market by using Deliveroo in Dubai. 

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It demonstrates Vehera making an attempt the Knafeh bar for the first time - together with many Some others produced by the same chocolatier - and continues to be appreciated nearly 7 million instances.

Alani states the "copycat" bars are "incredibly disheartening because people today are trying knockoffs, which damages our manufacturer".

Since the innovators on the earth of chocolate, our mission would be to inspire delight and creativeness in each and every Chunk. Guided by our core values of excellent, innovation, and sustainability, we've been devoted to excellence—providing Outstanding items when fostering a society that celebrates community, creativeness, and also the appreciate for chocolate.

We walked faraway from that face feeling truly grateful, not website only for the chance to add to this amazing city, but for your unwavering assistance and encouragement that continues to force us to complete a lot more, desire greater, and aim larger. Thanks, Dubai, for earning this position dwelling. Sarah Hamouda Yezen Alani

The now-renowned confection initial went viral in December 2023, when Dubai-dependent food stuff influencer Maria Vehera posted a video of herself reviewing the chocolate bar — thus far, her TikTok has racked up eighty.7 million views. Vehera acquired the chocolate bar from Fix Dessert Chocolatier, a local producer in Dubai that serves bars with Imaginative and sometimes textured fillings, much like the brand name’s “Cereously Chewy,” which incorporates chewy fudge brownies with cereal encased in milk chocolate and, needless to say, the “Can’t Get Knafeh of It” that the online world now is familiar with as being the "Dubai chocolate bar."

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